Myths of Video Marketing Busted
More and more companies are attempting to penetrate into video marketing of their products or services. It is hardly surprising considering how the visuals leave a special impact on audience in comparison to just using words. TV has been the most effective medium of advertisement for long and video marketing takes that tradition forward. Unfortunately, there are certain myths associated with video marketing. Let’s look at them one by one.
- Short videos are always the best (keep them under three minutes): Contrary to what the studies tell you (viewers spend 3 minutes at the most before moving on), this limit of 3 minutes is absurd. If the video is boring or senseless, even 30 seconds will be repulsive, forget 3 minutes. On the other hand, engaging content in an ad keeps the viewers hooked even for 5 to 10 minutes. Essentially, it’s all about how effectively you put forth your message. Interesting and compelling content is the key, not the duration.
- Good videos cost a fortune: A little saying emphasizes that people notice bad lighting and low production values only when your message is weak or boring. Partially true and indicative of the fact that you don’t need to spend a few thousand to create a decent video. Just get the basics of video filming right and infuse the video with the a great message. Usually, that’s all you need to gauge the attention of the viewers.
- Video marketing is a good SEO strategy: Wrong again! Partially true in the days when sites like YouTube and others made a debut and got flooded with short videos, today, a video will get viral only when it is well-done and contains a compelling message. A good strategy is to create a dedicated channel on YouTube and post meaningful videos every once in a while (read: not very frequently).