Marketing your Writing: How to achieve a fine balance?
Marketing using content these days is all about generating useful and valued writing that wins hearts and well, customers. Often, the dilemma the writer faces when doing marketing is striking a fine balance of mind between writing and marketing. And this dilemma is not unnatural either. Both are two different niches that require different talents. However, when a writer and businessman is able to achieve a fine balance between the two, success happens.
More often that not, in a writer’s mold and trying to sell your stuff using your content, when sales don’t happen, discouragement and frustration sets in. Thoughts such as marketing isn’t worth it or that customers don’t have a taste for good writing will start dominating your mind. It’s this frame of mind that can prove to be a disaster. Avoid it, relax your nerves, and think along the following lines:
-What is not working, content or marketing strategy?
-How do I fix the problems?
-Am I presenting something really valuable to my prospective customers?
Instead of sulking, find answers to these problems and you would have generated that interest which fuels sales.
If you wish to learn more about writing tips that are especially designed to make marketing work for your business, read this piece here http://timetowrite.blogs.com/weblog/2012/09/marketing-your-writing-the-mantra-that-will-bring-you-success-6-of-10.html that will educate you on how effective writing skills can improve your marketing efforts.